The show notes 

Are you listening to what is being said about you, your product or service, and your brand? Are you aware of what your market is truly looking for and how you can provide a solution? If not, you’re leaving money on the table. Join me as I share my insights and thoughts and why we all need to spend more time practicing social listening. 

First things first, what is social listening? According to Hootsuite, social listening is tracking social media platforms for mentions and conversations related to your brand, then analyzing them for insights to discover opportunities to act.

I think that last part is what is most important. We need to know when and how to act. When you incorporate social listening into your strategy, you’ll have the data you need to back up your decisions. 

Listen as I share how you should approach what to listen for, how to incorporate social listening into your market research strategy, and which tools I think may be best to start with on this journey. 

As you know, I believe strongly that we need to relearn the art of listening. Social listening is a new way to listen to the needs of the market and your customer. Are you listening? 

In this episode:

[00:50] Welcome back to 10 to Win to learn about social listening. 

[02:04] What is social listening? 

[02:50] Learn about the benefits of social listening. 

[03:41] Good social listening is about choosing the keywords that are important to you and your business. 

[05:50] The tools you should explore for your business. 

[08:10] Social listening is not just about tracking metrics.